Enterprise-level companies face very different challenges from startups and small businesses. This includes enterprise app development. While startups commonly struggle with challenges like market research and analysis, larger companies face difficulties with fast and smooth legacy software upgrades, integrations, enhanced data security, etc.
Enterprise software development is more complex than creating an eCommerce app because you cannot just look at similar products your competitors have made for their internal use. In this article, we’ll cover the most crucial challenges of creating enterprise software, strategies to overcome them, and, of course, solutions.
What is Enterprise Application Development?
Enterprise application development is the process of designing, building, and deploying software applications tailored to meet the specific needs of an organization. Unlike generic software solutions, enterprise applications are customized to integrate seamlessly with existing systems, databases, and third-party applications. This integration is crucial for supporting business operations, improving efficiency, and enhancing decision-making processes. By addressing unique business requirements, enterprise application development ensures that the software aligns with the company’s goals and workflows, ultimately driving business growth and operational excellence.
Challenges of Enterprise Application Development
The main challenge of developing enterprise applications is finding the optimal ways to ensure the following features.
Software Flexibility and Scalability
Even though an enterprise is a big company with a well-tailored business strategy and processes, the pandemic showed that owners should be equally ready for both growing and downsizing. For this reason, your enterprise software must be ready for the upgrade when new features or functions that optimize certain processes for your employees are painlessly added to the app. At the same time, your enterprise software should allow turning off or removing modules and features that are no longer required without impairing the performance of other remaining parts of the software. Business apps play a crucial role in enhancing operational efficiency and employee engagement within large organizations.
Making an enterprise app properly scalable requires extra knowledge and attention to its complex structure, technologies, and other resources.
Changing Business Requirements
This one is probably the most challenging for your development team. It is crucial for the development process to define what problems your enterprise software should solve in the present and in the future. Constantly changing requirements will very likely affect:
deadlines;
budget;
motivation of team members to continue working on your project;
overall efficiency.
You may think that you’re suggesting a minor change. However, when a complex enterprise application is half or almost finished, even a minor change in requirement leads to significant changes in code and additional testing.
Enhanced Security
Enterprise software often handles highly sensitive information, including customer and company data, that is extremely valuable and must be protected by advanced technical means. Usually, there are specific regulations and standards that govern the implementation of security measures in enterprise software.
A vulnerability in one application may compromise the security of the whole corporate network. That’s why ensuring the highest security standards is the top priority and one of the biggest enterprise application development challenges.
Data Storage and Processing in Enterprise Resource Planning
Proper data storage and analysis of core business processes remain among the common challenges of business software development, including such businesses as enterprises. This is a challenge because enterprise software generates, processes, and stores massive amounts of data. In addition to high-volume and secure data storage capabilities, this software must retrieve necessary data from the storage fast.
This one is especially challenging when all or the majority of this data is unstructured. So, without a carefully elaborated application architecture and infrastructure, your enterprise software won’t be as efficient and fast-working as it should be.
Integrations with Third-Party APIs, Systems, or Other Software
Many enterprises use legacy systems with monolithic architecture that was made years or even decades ago. Monolithic legacy systems are very challenging to enhance with complex integrations with third-party software products or application programming interfaces (APIs). Enterprise resource planning (ERP) systems play a crucial role in managing and integrating these core business processes in real-time.
In case your enterprise business goals and needs cannot be fulfilled without integrating data processing, AI-enhanced, or other systems in your legacy, you need to consult with a reliable CTO (Chief Technical Officer) first to come up with the most effective enterprise app upgrade or development strategy. When it comes to outdated legacy systems and integrations with modern APIs, very likely you will have to start with legacy upgrading and transforming its architecture to microservice-based.
Finding Experienced and Reliable Technical Specialists
Even though the number of software development specialists around the world continues to grow each year and is reaching 28 million, it is still challenging to find tech experts fast for your project, especially when you want to hire specialists for your in-house team.
Not all tech specialists on the market are experienced in enterprise development and your industry. So, finding the ones who fit your project perfectly may take weeks or even months for your recruitment department. Human resource management applications can streamline this process by automating HR tasks, enhancing employee engagement, and ensuring compliance with labor laws.
Legacy Systems and Integration
Legacy systems are outdated software applications that have been in use for a long time, often forming the backbone of an organization’s IT infrastructure. However, these systems can become a bottleneck when it comes to modernizing and streamlining business processes. Integrating legacy systems with new enterprise applications is a complex but essential task. Enterprise application development involves incorporating modern technologies such as cloud computing, artificial intelligence, and the Internet of Things (IoT) into these legacy systems. This integration enhances performance, scalability, and security, allowing businesses to leverage their existing investments while adopting new capabilities to stay competitive.
Create high-end software solutions for your company with Intellectsoft
Effective communication between business and IT teams is crucial for the success of enterprise application development. However, communication gaps can lead to delays, rework, and inefficient use of resources. These gaps often arise from differences in language, priorities, and understanding of business requirements. To bridge this divide, organizations should adopt agile development methodologies like Scrum or Kanban. These methodologies promote collaboration, transparency, and continuous improvement, ensuring that both business and IT teams are aligned and working towards common goals. By fostering a culture of open communication and iterative feedback, businesses can mitigate risks and enhance the efficiency of their development process.
Adapting to Agile Development
Agile development is an iterative and incremental approach to software development that emphasizes flexibility, collaboration, and rapid delivery. Adapting to agile development requires a significant cultural shift within an organization. It involves breaking down silos, empowering teams, and embracing change. For enterprise application development teams, adopting agile methodologies means being able to respond quickly to changing business requirements, improve software quality, and reduce time-to-market. Agile practices such as regular stand-ups, sprint planning, and retrospectives help teams stay focused and continuously improve their processes. By embracing agile development, organizations can ensure that their enterprise applications remain relevant and effective in a dynamic business environment.
Strategies for Overcoming Enterprise Challenges
There are hardly any specific strategies that fit exclusively for enterprise application development. Instead, there are some commonly accepted universal approaches that have proven their effectiveness in software development regardless of its type. Here are several strategic steps that can help in dealing with challenges in a fast and cost-effective manner.
Define the technical and business requirements for your enterprise software.
Consult with professional and reliable software development experts on software infrastructure, technologies, databases, team composition, and many other crucial factors before initiating the development process.
Research and analyze the software products created or used by other enterprises, especially in your industry. Yes, it may be difficult because such software is mostly for the company’s internal use. However, if you cannot accomplish difficult tasks, you wouldn’t be fulfilling your current position in the enterprise company.
Make sure your enterprise app is user-friendly for employees or its target audience. User experience and user interface are equally important, and make sure an app is intuitive and easy to use. In case the enterprise app’s interface needs to be complex, someone from the development team will have to create a user guide or teach staff how to use this software.
Select the optimal tech stack depending on the platform.
Log the development process and prepare exhaustive documentation. You will 100% need it in the future for upgrading your software or detecting weak spots or flaws.
Perform extensive testing and collect feedback from your enterprise application users.
Executing these steps carefully and consecutively will drastically decrease the number of potential obstacles during the development process.
Solutions to Common Challenges in Enterprise Application Development
Choose a Reliable and Experienced Team
This is the core solution to most challenges. While finding skilled tech specialists for your in-house team may be challenging, you have an even better option to hire a dedicated team or staff augmentation specialists from a software development company. This alternative offers multiple benefits for businesses of all sizes, including enterprises.
Adopt Modular Architecture as Soon as Possible
Enterprise apps will help to achieve advanced scalability and facilitate the integration of modules and systems into the application. Always ensure that the security measures of your application override the corresponding measures in integrated parts. This way, the vulnerabilities in third-party solutions will less likely compromise your software.
Do Not Use No-Code or Low-Code Approaches
They save time and money at the cost of security. These approaches may be trendy and have undeniable benefits. However, even if your project budget is low, these software development approaches will bring you a fair share of drawbacks in software cybersecurity, scalability, and overall performance.
Choose the Most Efficient and Safe Data Storage Solution
Companies can choose between storing data locally or in clouds. Local data storage is more secure and self-sufficient. Cloud storage is generally cheaper and more convenient but is also more vulnerable to data breaches. Besides, it makes your enterprise too dependent on third parties, such as Internet providers and cloud service providers. A good solution would be using both cloud and local storage options by dividing the data according to its importance. This way, you can store the most confidential information and vital backups locally while sending low-priority and harmless data to cloud storage. Effective data management is crucial for supply chain management, as it enhances operational efficiency and visibility across the supply chain.
Try Not to Change Requirements After the Development Process Starts
You are the boss of the project, so you can request changes at every stage of the product development process. However, you should do your very best to define what exactly you want from your new enterprise app and what functionality it should have. Otherwise, every change will result in project deadline prolongation and budget increase. In case you don’t want or cannot provide a final set of requirements at the initial stage, you may consider starting with building an MVP version.
Even the biggest challenge has at least one solution when you consult and work with professionals.
Final Words
All the enterprise application development challenges listed in this article may seem difficult to overcome. However, if you know what exactly you want as the ultimate result, have at least a basic understanding of app development and software development processes, have a trusted tech expert to consult, and can gather a top-quality team, building an application for your enterprise will go smoothly.
As a company that has been providing software development solutions for businesses from startups to enterprises since 2007, Intellectsoft offers high-quality enterprise software development services for various industries. Even though our domain focus lies in fintech, insurance, healthcare, and construction, we have successfully provided and continue to provide web and mobile solutions to many other industries as well.
If you’re looking for a reliable and professional enterprise application development partner, we look forward to receiving your requirements. Just contact us via the registration form and tell us what your business needs to grow stronger, and get a bespoke and efficient solution from our team.
The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor Customer Service
Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.
Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).
When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!
How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.
Examples of Intellectsoft projects
Property management systems (PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.
Existing Customers First: Building Loyalty with Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.
Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.
More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.
Source: Deloitte
How does technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.
Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."
Leveraging Software to Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.
Upselling via Apps
Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource Management Software
Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.
3. Equip Your Team
Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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