9 Use Cases of Data Governance & Ways of Implementation | Intellectsoft

Updated: January 20, 2023

We live in the era of overflowing data. It’s everywhere, especially when it comes to businesses.

Nowadays, companies gather more and more unstructured and cluttered data, thus it becomes more and more important to know how to manage it effectively and not let it hinder business performance.

In fact, a dataset when governed effectively is supposed to leverage a lot of processes and bring an organization plenty of opportunities for growth.

In this article, we are going to dive deep into data governance. We will explain to you what data management/governance is, what are the main data governance use cases, why it’s important for companies, and so much more. Let’s get started!

Main Use Cases of Data Governance

Before we will showcase the core business use cases for data governance, let’s start with the simple definition of data governance. So what is it?

Data governance is a set of certain standards, policies, and processes that are aimed at making the use of data and documents more effective and efficient which will help in achieving the company’s objectives. It is a data governance framework that enables businesses and organizations to better manage their data assets.

Even though data governance challenges are inevitable, here are the main benefits that data governance can bring to companies:

Data quality can make a big difference for companies. Evaluating data governance rules and standards allows organizations to reduce risks, minimize operational costs, optimize their workflows, and so much more.

By focusing on and optimizing your database governance as part of your business or enterprise software strategy it’s possible not only to improve operational processes within your organization but also with your clients as well.

Moreover, data governance fundamentally impacts master data management, increases the efficiency of a data management process and value from data, and improves data quality.

Now, we can proceed to explore the main use cases of data governance:

Self-service business intelligence. As self-service BI is a main priority of many organizations, data governance can help a lot. The information about data sets and reports will be easily accessible and available in a well-governed environment. It would be possible for users to quickly review and compare data, and understand its quality, and source. Therefore, data governance will facilitate the decision-making process and will make it more likely for a self-service BI program to succeed.
Personal information protection. When it comes to sensitive data, it’s important to understand where this personal information is captured and stored. In case of a data breach, it’s crucial to assess the overall impact as well as notify data subjects affected by the breach. And data governance is completely about it. It helps to understand who is accountable for data, to set policies for data use and access, and to define processes to solve issues with data.
Master data management. For making master data management successful, a high degree of engagement & decision-making across data silos is required. Without it, implementing a technology solution won’t be possible. Data governance can help make master data projects easier and allow them to reach final completion.
Digital customer experience. With the increased adoption of digital channels by businesses, the need for data collection also increases. Effective and quality data management might enable the simple collection, storage, and analysis of clients’ data, thus giving more opportunities for delivering positive experiences.

Let’s take a look at other most important and valuable data management use cases.

Grounded Data Analytics for Companies

We all know how data analytics helps with operational processes as well as with business decision-making. As more companies are becoming data-driven, you should know that effective data governance can also help companies create grounded data analytics.

For ultimate success, it’s important for data to be easily accessible to all business users and employees. Sometimes it’s not possible to access and analyze existing data as a relevant specialist is required.

In this case, data management plays a crucial role as it eliminates this blocker by enabling anyone to access and analyze data without extra professional or special tech training.

With effective data governance, it’s possible to analyze multiple data sets simultaneously and share the results with ease while improving the overall data availability.

Every business and organization possess plenty of sensitive data that can be subject to malicious attacks, misusage, and breaches. Therefore, protecting data and following privacy compliance standards are paramount. The regulations like GDPR or IAPP are meant to protect customers’ personally identifiable information. However, at the same time, these regulations also create plenty of risks for companies.

Optimizing your data governance practices will help you leverage those risks while having your client’s best interests in mind. Data management can assist you in identifying the place where this sensitive client data is stored, providing the data to customers if needed, deleting data if requested, simplifying the auditing process, organizing and reporting privacy terms, etc.

Data: Collection, Structuring, and Access Control

If the company works with large amounts of data, data governance can be very helpful as it enables the creation of certain standards for data collection and structuring. Moreover, there are a lot of risks associated with big volumes of data stored. It’s pivotal to manage carefully who can access this data.

For example, if data is stored in multiple places, it’s difficult to make sure that all employees can easily access the data needed, and it’s even more challenging to perform audits. On the contrary, even if data is stored in a single location, it’s pretty difficult to manage permissions so the right data can be accessed only by the right employees.

Efficient data access governance can improve the situation as it makes it possible for simple and streamlined data access no matter where it’s stored. Automation allows businesses to classify data, come up with data policies, and achieve full control over all data they possess.

Creation of Terminology and Technical Metadata

Last but not least, data governance tools can work effectively with databases, and build up a business glossary across your organization which is possible to continue updating as the business evolves and expands.

This glossary can include specific company terms & definitions, technical metadata, data classification, and so much more if needed. It will allow all new employees to access it easily and get familiar with the basics.

Data Governance Impact on ML and AI outcomes

It’s worth noting that 97.2% of organizations are investing in big data and AI. Efficient data governance can play a huge role in the successful outcomes of artificial intelligence and machine learning implementation.

It’s important to remember that the effectiveness of ML and AI systems depends on the scale and diversity of the data as well as on its cleanliness. Investing in data management will help to achieve this data quality.

Even the top AI systems can fail in case the data used is not properly governed and didn't pass through quality checks and data governance is the right solution.

Intellectsoft’s Approach to Data Governance

We hope this article about data governance use case examples shed a light on this burning topic. Our professionals believe that data governance is very important and can help companies achieve ultimate success, facilitate workflow, and drive more revenue in the future.

Intellectsoft is a reliable software development and IT consulting partner with an impeccable reputation and strong corporate culture and ethics. Our team has more than 15 years of experience in the field of enterprise software development as well as other services we recommend you get familiar with.

We have collaborated with dozens of renowned global companies as well as Fortune 500 businesses across various industries. Intellectsoft has specialists with exceptional knowledge of fintech, healthcare, construction, and other industries.

In addition, we encourage you to take a look at the list of our most prominent client cases that will show you how Intellectsoft’s expertise enabled us to deliver effective solutions that transformed our clients’ businesses.

If you have any questions left — don’t hesitate to get in touch with us and our managers will get back to you to provide all the information needed. We can start developing the solution that will take your business to a whole new level. Start your digital transformation with us!

FAQ

What Are the Pillars of Data Governance?

To enable companies to optimize their data governance, it’s important to know about the main pillars effective data management is based on.

By adhering to them, you increase your chances of success. These pillars include developing standards, setting policies and processes, framing the organizational structure, and using technologies.

Is Data Privacy Part of Data Governance?

Yes, data privacy is considered the branch of data governance that handles personal data and makes sure it complies with all data protection laws, and regulations, and corresponds to overall data privacy best practices.

It’s crucial to protect an organization's data from unauthorized access as well as maintain data integrity. Therefore, data privacy and data governance should be one of the top business priorities.

What are the main data governance use cases?

Although there are plenty of use cases of data governance, the most popular ones include data analytics, or other data products, data privacy compliance, data collection and structuring, access control, etc.

The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.

Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.

In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!

The Importance of Customer Satisfaction in the Hospitality Industry

Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.

Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.

Challenges in Hospitality

As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!

Poor Customer Service

Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:

Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls

These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.

Digital Transformation Gaps

Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems.
Source: workstaff.app

Source: workstaff.app

While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.

Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).

When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.

If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.

Reskilling Staff

The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.

Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.

Source: Deloitte

We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!

How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture

Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.

Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.

Examples of Intellectsoft projects

Property management systems (PMS)

We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.

Guest Experience Management App

Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.

Existing Customers First: Building Loyalty with Personalized Touchpoints

Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.

Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.

Personalization: How Technology Can Help?

Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.

More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.

Source: Deloitte

How does technology make it happen?

CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.

With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.

Our Case Study: Smart Hotel Management & Loyalty Program

For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.

Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.

Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:

"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."

Leveraging Software to Increase Upsell Opportunities

Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:

Dynamic Pricing Algorithms

For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.

Upselling via Apps

Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.

Inventory and Resource Management Software

Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.

Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.

Steps For Implementing a Customer Service Technology Solution

Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:

1. Understand Your Needs

Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.

2. Pick the Right Tools

Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.

3. Equip Your Team

Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.

4. Keep Improving

Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.

Some Tech Ideas for Hospitality Businesses

CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Helpdesk Software: Resolve customer issues optimally.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.

Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.

Conclusion

To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.

At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.

Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.

Tetiana Borysova