In this article, you will learn all the basics about the data governance life cycle, what it is, what are the primary data management steps, and much more useful information below.
Before we proceed with more advanced knowledge, let’s start by giving a brief definition of the data management life cycle and why it’s necessary for your company.
Data lifecycle management is a special approach that involves managing a company's data through a lifecycle, from the data entry to its final destruction. Data is divided into 5 different phases based on various criteria and moves through each of the phases while completing certain tasks or meeting specific requirements. A quality data management life cycle brings structure and organization to a company’s data which leads to better data security and availability. Special data management life cycle processes enable companies to prepare for and minimize risks of data breaches, loss, or system failure as well as boost data recovery practices.
Why is It Important to Follow the Data Governance Lifecycle?
There are a few reasons organizations and businesses should govern data. These include the following:
To simplify data storage and backup
To easily evaluate the organization’s data
To ensure privacy compliance and regulatory compliance
To break down accumulated data silos
To avoid data inconsistency
To prevent data errors and misuse
To enhance analytics accuracy
To improve data security
Effective data management enables businesses to resolve data inconsistencies in the organization’s system. Bad data governance can hinder regulatory compliance initiatives as well. With the correctly executed phases of the data life cycle, companies can streamline their internal processes and get access to more deep and accurate analytics and insights to understand clients better and offer improved services. A data management approach makes it possible to collect critical information in a quick and cost-efficient way.
As you can see, the advantages of the data management life cycle are endless. Let’s take a closer look at the core ones and move to explore data governance phases.
Data Regulations Compliance
It’s paramount for a company's security to fully comply with data regulations and one of the most important ones is General Data Protection Regulation. The data management life cycle ensures that businesses can take full advantage of digital technologies and work within a secure and safe environment.
Simplified Data Access
Data lifecycle management can simplify data sharing and availability. It makes it easily accessible for employees who can perform data processing quickly and make more well-informed business decisions while also boosting customer experience.
Enhanced Operational Efficiency
Many companies strive to improve their operational efficiency for better results. Data lifecycle management allows businesses to enhance their efficiency and the efficiency of their IT infrastructure which can potentially lead to streamlined daily operations.
Improved Customer Experience
Data management stages and life cycles enable companies to unlock the potential of their data to better serve their customers and drive more sales.
Data Governance
Cyber training of IT professionals as part of DLM can help businesses reduce the costs related to data management and ensure the data will be correctly collected, managed, and maintained.
Data Management Life Cycle Stages
Now, let’s take a look at the main data management life cycle stages. There are 5 of them and down below you will find a detailed description of each step.
Data Creation
This is the first of the data management phases and the cycle starts with data creation or capture. Data can be represented in various forms and shapes and usually is created by a company in one of three ways: data acquisition, entry, or capture. However, the collection of all the data available isn’t required and the need to capture new data has to be evaluated based on its relevance and quality.
Data Storage
After the data creation, it is stored and protected with the respective level of security. It’s crucial for a company to implement backup and recovery processes for data safety in case of malicious attacks, data corruption, deletion, or accidental alterations. Data can be structured in many different ways depending on the requirements.
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This is the most straightforward phase which means the data stored is actively used for achieving business objectives and completing daily tasks and operations. Employees can view, change, process, and save the data. Also, it’s important to maintain an audit trail to ensure that all data modifications are easily traceable. Also, it’s possible to restrict data access according to organizational needs.
Data Archival
At some point, a business will have plenty of data that is no longer useful for daily operations. Archiving data means placing unnecessary data in a separate environment where it can be stored for a certain period of time in case it is needed again by the company. The data is placed in the space with no maintenance or usage.
Data Destruction
This is the final stage of data governance steps and it means that the data has to be purged from an organization’s records and fully destroyed in the most secure way. Companies can delete data they no longer use to create more storage space for new meaningful data. When the archives exceed their volume, all data is removed.
Consider Intellectsoft Your Trusted Partner
If you are looking for a trusted organisation to become your trusted software development partner — Intellectsoft is the perfect match. Our team has more than 15 years of experience and is extremely knowledgeable in the software development process. We have gathered the most qualified specialists on board to offer you the best development services as well as to build the overall digitalization strategy for you while ensuring the top level of privacy for your project.
Our system development life cycle chart is very simple and straightforward. We start with a thorough analysis of the business and after that we proceed with designing, developing, testing, and deploying the final product of the highest quality.
We are here to skyrocket your company and boost your growth. To get familiar with the full list of services we offer at Intellectsoft — follow this link. In case you are interested in enterprise software development services, you can check out our offer and see if it matches your needs. Intellectsoft has vast expertise across various industries including healthcare, construction, fintech, hospitality, logistics, etc.
We have successfully collaborated with dozens of Fortune 500 companies as well as other internationally renowned businesses. Take a look at our most prominent cases to see what software solutions we created and how we helped our clients overcome their main challenges.
If you have any questions or want to discuss your software development idea — don’t hesitate and contact us now. Our specialists will get in touch with you shortly to provide you with the information and assistance you need.
Final Thoughts
As data management is crucial for businesses and their development, we decided to provide you with a basic overview of the core information related to data lifecycle stages and the main advantages it can bring to companies and organizations. We hope it gave you a new perspective on this topic and helped you understand its importance for businesses better.
FAQ
What are the main goals of DLM?
The core goals of a data management life cycle are very simple yet important. It aims at improving data security, preventing errors and data misuse, ensuring regulatory compliance, simplifying data storage, breaking down data silos, and avoiding data inconsistency, as well as making data more accessible.
What is the difference between information management and data management?
Information management is the process of managing people, technologies, and operations that give control over the usage of information needed for business management and business intelligence goals. As information can be physical and electronic, an organization should be capable of managing all the information through a life cycle. And data management is a subset of information management and is the process of creating, changing, sharing, and protecting data as well as making it more easily accessible.
Who is responsible for data lifecycle management?
There are many people who stand behind the phases of data life cycle. Employees who are supposed to take care of this important business aspect include data owners, data stewards, data custodians, data governance committee, and data governance team which can also include a few specialists.
The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor Customer Service
Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.
Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).
When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!
How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.
Examples of Intellectsoft projects
Property management systems (PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.
Existing Customers First: Building Loyalty with Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.
Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.
More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.
Source: Deloitte
How does technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.
Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."
Leveraging Software to Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.
Upselling via Apps
Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource Management Software
Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.
3. Equip Your Team
Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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