As modern society is getting more multicultural, the IT market needs to adapt to these changes. That’s why, nowadays, having several localizations in mobile apps is no longer an optional feature but a necessity. This article will discuss the definition of mobile app localization, its purposes, and why it is helpful for businesses. It will also cover several technical aspects and tips for performing the localization of mobile applications.
What Is Mobile App Localization?
The process of software localization is no longer limited to merely text translation, as it was common decades ago. Instead, modern-day localization is a complex set of measures aimed at adapting a software product to different markets and cultures. Usually, the localization plan is detailed long before the product release, and the software development process takes this plan into account.
The core of the localization process is still the translation of text throughout an application. This includes the app’s interface, text on images and videos, and on any external resources, for example, PDF files or web pages that have links leading to them from within the app. This is the case, for example, when various documents, such as a user agreement or license, are presented as external files. This way, it is easier to amend them when necessary without extracting the required text from the application.
Cultural peculiarities are very important for localization. For example, this involves the support of different types of script, such as Latin, Arabic, Cyrillic, Chinese, and Japanese characters, and so on. Even the same language may still have large and small differences in various countries. They include spelling, the meaning of words, and other linguistic features created throughout the history of a particular language variant. Developers must also take these differences into account. That’s why, for example, Google Play supports seven variants of the English language, three variants of Chinese and Spanish, etc.
Another important element of localization is the choice of measurement units. Nowadays, the Metric system is generally adopted worldwide. However, three countries, including the USA, still officially use the Imperial system. Several states, such as Canada and India, occasionally use the Imperial system in certain contexts. For example, even though such countries adopted the metric system, inches are used there to measure the diameter of pizza, wheel rims, pipes and tubings, etc. This cultural feature may be important if a software product is targeted at those markets, especially in the case of online shopping or other retail apps.
If an app has audio speech resources, they may be localized as well. For most purposes, modern text-to-speech engines provide sufficient quality at a relatively low cost. Real voice recording is expensive, especially when it is performed by professional actors in specialized studios. Usually, only large development companies that release AAA-class mobile games, such as Activision Blizzard or miHoYo, have budgets for several voice-over language options. Their strategy is to offer users the best possible experience in their preferred language and maximize customers’ satisfaction that can lead to higher profits.
Localization also involves adapting software to those methods of payment and delivery services that are popular in the target region. For example, Mastercard, Visa, or Paypal may not be available in some countries, so an application must substitute them with local equivalents. The format of postal addresses also differs in many countries, which is important for retail applications.
And last but not least, in the case of mobile software, localization must include adapting software to the relevant requirements of Google Play and Apple Store. This process includes a translation of in-store titles, descriptions, and text on screenshots, adding keywords, and so on. If done properly, this will increase the ranking of the localized application, which will lead to more downloads.
Why It's Important to Localize Your App for Different Markets
Localization is essential to make a software product available in its target markets. If a mobile application supports many languages, it can cover larger audiences, earning more money. Moreover, it offers a better user experience and makes it much more comfortable to use the application. And a handy application is likely to become preferred among users and gain a competitive advantage over rivals.
Additionally, a well-performed localization shows users that the owner of an app decided to adapt it specifically for them. This means the owner increased the app’s budget to improve the experience of potential users as a sign of respect, to acknowledge the importance of that audience. This way, potential customers feel that this particular software is targeted at them and its owner is interested in their appreciation and support.
Benefits of Mobile Application Localization for Businesses
Software localization is a reasonable investment that greatly improves the final product and offers valuable advantages. They can be presented as three main benefits:
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Together, these perks lead to more downloads and higher user count. Better user involvement leads to more profits from sales, advertising, or other monetization strategies utilized by an app. If it is an enterprise-oriented application, localization may improve productivity and interactions between offices and branches of a multinational corporation.
Technical Aspects
Localization (often shortened to “L10n”) is more effective if it is planned in advance together with internationalization (i18n). Here, internationalization refers to designing a future application in such a way that allows easy adaptation to different languages. That is, i18n is the development approach that promotes the L10n of an application without engineering difficulties.
Software developers have to foresee the necessity of editing the localized resources after the release. So, they have to find a way to extract only the required part of those resources, such as one string of text or one image. Additionally, specialists need to implement the possibility of integrating new localized resources into the existing application in a fast and seamless manner.
Extracting the text is just a part of the process. To make localization easier and more effective, it is necessary to maintain the original structure in the extracted text. This way, the localizing specialists will be aware of the context throughout the translation process. This is especially true when the interface has a lot of options, dialogue windows, or separate text elements, such as labeled buttons.
If software has a lot of text, especially in the case of mobile games or educational apps, developers need to ensure the consistency of terminology. This means the same specialized term or a proper noun must have the same translation throughout the whole text. Otherwise, users will be confused, for example, if they notice that the same interface menu is referred to as “Options,” “Settings,” and “Preferences.” One of the most effective ways of working with terminology is the use of translation memories and termbases that are stored in the cloud.
Tips and Best Practices of Localization for Mobile Applications
Here are a few tips to consider before planning localization for your mobile application.
Research and select your target markets carefully. Extending the market coverage of a mobile application is tempting, but it is also costly and time-consuming. As a potential owner of a future mobile application, you need to devise its strategy. So, first of all, you have to decide whether you want to focus on one local market, several markets, or go global.
Choose languages for your software. Usually, those are the languages of your initial and potential target markets. If you intend to launch your mobile app globally, you should consider covering at least five or six most spoken languages: English, Chinese, Hindi, Spanish, French, and Arabic.
Prepare your software for localization. The ability to add localized resources must be provided by the design of an application. If this feature is implemented properly and in advance, it allows extending the market coverage of your mobile software even after its release.
Choose a mobile app localization service provider depending on the budget. The process of software localization has changed a lot over the past years. Nowadays, it involves far less manual labor and more automation of routine and time-consuming tasks. This includes analyzing the software design and determining the resources that must be localized. Then, specialists need to extract those resources carefully to preserve their structure. The localization may be performed by the development company that builds your software if it has a relevant team. Otherwise, it may be done by a separate company that specializes in localization services. Crowdin, Onesky, Trados, and POEditor are among the most popular translation providers these days.
Ensure the quality of localization. Quality assurance also applies to localization and should not be neglected. Translations should be approved by skilled editors and native speakers. The user experience of localized versions should be on the same level as in the original application.
Conclusion
Adapting software to different markets involves a lot of steps, so this brief article described just the tip of the iceberg. The process of localization is rather complex, even with the help of modern automated tools. It requires dedication and knowledge. It involves the hard work of translators, copywriters, editors, and other localization specialists.
To fully enjoy the benefits of mobile application localization, you need a competent team. Intellectsoft specializes in mobile development services and has experience in delivering software solutions for worldwide or local audiences. If you need a top-notch mobile application with the potential to go global or focus on a particular market, contact us.
The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor Customer Service
Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.
Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).
When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!
How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.
Examples of Intellectsoft projects
Property management systems (PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.
Existing Customers First: Building Loyalty with Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.
Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.
More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.
Source: Deloitte
How does technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.
Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."
Leveraging Software to Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.
Upselling via Apps
Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource Management Software
Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.
3. Equip Your Team
Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
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