In 2021, the pharmaceutical industry faces the severe problem of reshaping and reconsidering the traditional models and approaches.
The global lockdown caused an increased level of uncertainty, personalization, and digitalization. All this creates the trend titled by McKinsey “next normal,” or the situation of constant search for innovative solutions and models.
Notwithstanding this nervousness, the harsh Coronavirus reality has brought some positive changes. For example, the distant selling of drugs and access to pharmaceutical companies via the Internet during quarantine proved to be a good practice that is about to stay for long.
In this case, pharmacy management software serves as the innovation that addresses most industry challenges and provides the services needed. Check our overview to request this technological solution for your business benefit!
What Is Pharmacy Management Software?
In essence, the technology for pharmacy management is applied to optimize the routine processes that take place in a pharmaceutical company.
It has numerous capabilities, including workflow automation, boosting sales, and digital documentation, among other benefits.
The core functionality of the pharmacy management system refers to the facilitation of medical prescriptions. Precisely, this tool manages inventory, picks the drugs needed and available, and delivers them to patients securely and effectively.
At the same time, it’s applicable to improving the entire supply chain, addressing the needs and expectations of numerous stakeholders.
The Importance of Pharmacy Management Systems for the Industry
The software is beneficial for large and small pharmaceutical companies alike. In particular, the technology assists in enhancing the relationship with customers, meaning that you can meet their expectations more accurately.
On a larger scale, the functionality of pharmacy software improves communication with partners. You can establish stronger relationships with wholesalers, manufacturing companies, and warehouses.
Overall, the technology can improve the quality of various routine operations, making them error-free and impactful. They may refer to price setting, medication selection, security measures, and supply chain, to name a few.
All in all, it serves as an integrated platform where various modules and technologies assist in delivering the service of the highest quality a given pharmaceutical company can effort.
Create high-end software solutions for your company with Intellectsoft
Cost-effectiveness. With the diversified set of automatic technologies, pharmacy software significantly decreases the number of extra working hours from your specialists. However, this is a long-term advantage that needs a substantial short-term investment first.
Less paperwork. Online pharmacy capabilities let you forget about the need to cope with numerous documents. Steadily, you can switch to an entire eCommerce module that enables executing completely contactless sales where the drugs are delivered to the doorstep of your clients directly.
Internal integration of processes. With pharmacy management software, you can synchronize the work between departments and stakeholders, including the back-office, sales teams, offline data flows, and many other processes.
Improved client experience. Starting from tracking the order history, you can offer pharmaceutical products to your customers more accurately. Furthermore, pharmacy management systems can link the information from insurance agencies and patient history from medical institutions. This data can boost your sales by connecting your drugs to the relevant client base category.
Better inventory management. The specialty pharmacy management software provides an easy-to-use interface to enhance resource allocation. This way, you can enjoy better control over your stock with more accurate invoicing and financial management. You can feel the improvements starting from order tracking by collecting data from other agencies, providing multi-location support, and reporting on what’s going on in your store that can be updated anytime.
Effective sales. Each pharmaceutical product has its own record in the pharmacy management systems, including the available amount, typical client profile, and promotions available. All this information can help your salesmen do their job better and contribute to your business strategy efficiently.
6 Must-Have Features of Pharmacy Management Software
Stock control modules. The software should contain drug selection, supply management, scheduling orders, and filling in the necessary details for tracking the inventory. In other words, pharmacy inventory management software completes the entire digital audit. Ideally, this module should provide the information in real-time for the highest accuracy of inventory management possible. Moreover, it should be integrated with several pharmaceutical organizations (like ambulatories, retailers, and inventory centers) to process all the needed data sets and deliver the best results.
Scheduling prescriptions. This prescription management feature is closely linked to stock control, meaning that the processes of filling the inventory and prescribing the medications are synchronized and guarantee the optimization level needed. This way, digital prescription turns into an error-free and user-friendly option that accurately and rapidly dispenses medications among patients.
Workflow management module. In this dimension, pharmacy software mechanisms should take care of checking the accuracy of the medication appointment process. In particular, it deals with preliminary patient identification, prescription creation, automotive data entry processing, and order medication issuing. In short, pharmacy workflow software assists in operational management, meaning the assistance in delivering the drugs from the entry point to the point of sale.
Reporting system. This pharmacy software element lets you manage and store information within your company. Besides, the feature can generate analytical reports and stick to all the privacy requirements for sensitive data. The reporting module is highly practical since it is able to mitigate risks, introduce data-driven decisions, and make audits empowered by detailed analytics. The greater good is in enhancing business strategy and meeting certification requirements.
Finances and accounting. The pharmacy management software should introduce a careful approach to checking the payments from suppliers and consumers. In this context, the smart mechanism can connect your data processing and reports with local regulations to facilitate the work of your accounts.
Notifications system. Within the software, you can use the customized system of alerts to establish closer communication and better customer care. For instance, you can send reminders that refer to patient safety, medications that are about to be out of stock, and upcoming promotions. Frequently, pharmaceutical companies use this feature to schedule text messages to patients that help them keep track of their prescriptions.
Key Technologies Needed to Create Pharmacy Management Software
In terms of the technological stack, the software developers you’ll hire will require knowledge of several programming languages.
Basically, they are Angular, Java, Swift, Kotlin, PHP, CSS3, and HTML5 (for front-end) and Python, Node.JS, and Laravel (for back-end). The exact set of coding knowledge depends heavily on the customized solution you’ve chosen, though.
Moreover, there are some structural elements of medication management software that require special skills from your developers.
Database. This technology is needed to store the various information flows in one place. Mostly, developers refer to MySQL and PostgreSQL. For the implementation details, check the section on the database system development life cycle in our blog. Here, you can get the plan to help you start the negotiation process with your development team.
Cloud. E-prescription and overall operation of the pharmacy management work the best in the specially designed hosted program. Azure, Google Cloud, and AWS are the most trusted technologies to build such a platform. If you’re about to transfer your existing legacy infrastructure to the cloud computing environment, check the guide on 7 key cloud migration risks in our blog.
Integrated Voice Reporting (IVR) systems. This technology is useful for processing telephone conversations. The core functionality includes text-to-speech conversion, updating patient status automatically, and giving answers during calls.
Analytics. For analyzing the data and generating reports, Google Analytics and Amazon EMR work the best.
Payment processing. Once integrated, services like PayPal and Stripe enable online ordering and contactless delivery of your pharmaceutical products. Recently, we’ve published an overview on how to introduce a secure payment gateway in your software. Check this blog post to get more information on SSL for secure connections, PCI certificates, and 3D secure authentication. This article will help you comprehend the upcoming challenges and special skills needed from your development team.
Blockchain. Among the recent innovations in the pharmaceutical industry, we encourage you to consider blockchain functionality in medical management software. The technology will provide an extra security layer, transparency, traceability, effectiveness, and automation to the core functionality of pharmacy management software for pharmacy technicians. More information on how to outperform your competitors with this know-how you can find in our blog post on blockchain benefits for the pharmaceutical industry.
How to Introduce Pharmacy Benefit Management Software: Implementation Plan
Here is the generalized version of the software development plan to introduce pharmacy management functionality in its full scope. Use it for your reference not to miss anything important on the way.
Elaborating your business strategy. Outline your goals and expectations from the software. Define the weakest points that will become your top priority, be that inventory management or poor customer experience. Don’t try to fix everything at once: create a plan and make each plan concentrated on one area only.
Collect internal information. Check the business strategy with your stakeholders to elaborate your insights and get the broader picture of your strengths and weaknesses. Collect everything in a separate document.
Choose and hire a vendor. Hire the development team that possesses the needed set of hard and soft skills you’re comfortable with. Check the portfolio, tech stack, and communication quality before making a final choice.
Pick a ready-made solution or start building a customized solution. If your business needs match the functionality of the existing software, you can start its integration right away. Alternatively, the development team will create a custom service that unites the technologies needed. The choice is yours, depending on the budget, deadline, and expectations from the service.
Intellectsoft Team Can Build Pharmacy Management Software for Your Business
We, at Intellectsoft, offer a diversified set of healthcare IT solutions and software services, where you can get all the technical assistance relevant to the new reality of COVID-19 digital health. In particular, we’re experienced in developing hospital information systems, data engines, remote medical care, and health awareness.
You can request a custom medication management software with these capabilities from us — and get a full-equipped and highly effective innovative solution to cope with routine operations in a more effective way.
If you’re interested in our service, talk to our experts! We’re ready to answer all your questions, provide the needed certificates, and give you a piece of practical advice on how to create a truly beneficial pharmacy management system. Reach us today, and let’s catch the trend of digital health together ahead of your competitors!
The hospitality industry depends a lot on keeping customers happy, but it’s getting harder to attract and keep them. The pandemic hit this industry hard, and now market competition is tougher than ever, with competitive offerings swaying customers. Hospitality businesses are willing to spend big to win customers back. The main questions for many are: how can we stay ahead of the competition, keep our customers, and increase revenue? Keep reading—we’ve got some answers.
Customers today have so many options that getting their attention is a real challenge. It’s not easy to make them choose your business over others. What worked 10 years ago doesn’t work the same way now. Back then, people often chose businesses based on reputation. But with new types of businesses (boutique hotels, craft cafes) popping up or big enterprises getting a new strategy, expectations have changed. The good news is these businesses have shown what works: great customer service. They focus on personalizing the experience, making things easy for customers, offering loyalty programs, and using smart technology.
In this article, we’ll explore these tech strategies and show you how they can help your business grow, and double the revenue. Keep reading to learn more!
The Importance of Customer Satisfaction in the Hospitality Industry
Customer satisfaction, which equals exceptional customer experience, is the backbone of the hospitality industry. It plays a central role in driving revenue and loyalty, as satisfied customers are more likely to return and recommend a hotel, restaurant, or other hospitality business to others. In fact, a study by the Harvard Business Review found that a 1% increase in customer satisfaction can lead to a 0.5% increase in revenue. Moreover, loyal customers are more likely to forgive mistakes and continue doing business with a company, even if they experience a negative encounter.
Let's quickly review the challenges the hospitality industry is facing right now so we can move on to the solutions and our case studies.
Challenges in Hospitality
As businesses navigate the changes in the hospitality industry, there are some key areas where a little improvement can go a long way. From improving customer service to embracing digital transformation and tackling labor shortages, we’ll take a closer look at today’s biggest challenges—and, more importantly, how technology can step in to help. Let’s get started!
Poor Customer Service
Even with strong and high-quality business offerings, poor customer service can drive potential customers and existing customers away. Common issues include:
Long wait times in customer service queues (it is worth remembering that our attention spans 8 seconds, and we live in a very busy world, so quick and efficient responses are more important than ever.)
Poorly trained customer service representatives
Lack of follow-up
Services not being done properly or quickly
Recall issues that require multiple service calls
These problems can frustrate customers. But, at Intellectsoft, we believe that the right approach, combined with technology, can address them effectively.
Digital Transformation Gaps
Approximately 50% of hotels are adopting new technologies, with 43% automating repetitive tasks and 39% upgrading existing systems. Source: workstaff.app
While many businesses are adopting digital solutions, some still struggle with outdated systems and fragmented data. Legacy companies often face chaos when trying to manage their data and create new systems or add features.
Some of the recent examples include clients coming to us to create AI solutions for their services while their data simply was not ready for the advanced tasks. We advise stepping back, communicating with a company objective, and working on keeping the data clean (centralized, structured, and segmented).
When we’re asked to create advanced systems using AI, we always emphasize the importance of organized data. To train AI and build such complicated systems that truly work, you need to start from the very beginning—collecting, storing, centralizing, and organizing it. We encourage our clients to align all departments to work internally on the data so we can create a unified digital system that delivers personalized experiences.
If you’re unsure where to start with your data, we can help. Collecting feedback at various touchpoints along the customer journey is crucial for gaining insights into customer satisfaction and loyalty. Book an IT consultation with us, and our experts will guide you in mapping out a path to get more from your data and build a system that works for your business and team.
Reskilling Staff
The pandemic hit hard in early 2020, especially for the hospitality and travel industries. Even five years later, many businesses are still feeling the impact. Recruiting and retaining skilled staff has become a major challenge post-pandemic.
Reskilling to address technology’s impact is of utmost importance, as about 40% of hotel General Managers place it among their top three workforce challenges.
We strongly believe that adopting the right technology can help. For example, creating an app to train your staff not only saves time but also ensures consistency in learning. AI assistants can also work alongside your team, helping with tasks like recruitment (providing industry insights, crafting emails) and staff training. Imagine having an app dedicated to making your team’s work easier and more efficient!
How Technology Tackles These Challenges and Supports a Customer-Centric Hospitality Culture
Automation, AI, and similar technologies may threaten many. However, the debate about replacing humans isn’t about that—it’s about cooperation and working hand in hand with technology to achieve the highest standards and establish brand-new “golden standards.” Technology is here to assist staff in listening to and collecting customer insights from data.
Let’s review some of our cases to see examples of how technology helps improve customer experience and supports customer service.
Examples of Intellectsoft projects
Property management systems (PMS)
We created a web platform and mobile app that makes managing daily tasks easier and offers extra services to improve residents’ experience. It gives a clear overview of daily activities and helps with managing units and users. Residents can easily book amenities, submit service requests, and report incidents. The platform also includes features for equipment management, key instructions, workflows, and custom permissions. This makes it easier for staff to stay on top of equipment and ensure residents have all the information they need. Plus, tools like announcements, quick votes, a forum, and a community calendar help build a connected and engaged community.
Guest Experience Management App
Our next app helped our client improve their guest experience by replacing printed marketing materials and the need for phone calls with a smart solution. Now, guests can easily order in-room dining, make reservations, and interact with staff— through a simple tablet in their room. The solution includes three parts: a custom in-room tablet with a variety of services, an admin panel for hotel staff and service providers, and a backend system that connects everything together. This approach makes things easier for guests and staff, improving both convenience and efficiency.
Existing Customers First: Building Loyalty with Personalized Touchpoints
Keeping existing customers is not just a strategy; it’s well-known that retaining existing customers is more cost-effective than acquiring new ones. In fact, research shows that it costs five times more to acquire a new customer than to retain an existing one. KPMG named customer retention as the number one revenue driver for the company.
Moreover, a 5% increase in customer retention can lead to a 25% to 95% increase in profits, showing the significant impact loyal customers can have on a business’s bottom line. Retention strategies, like personalized experiences and loyalty programs, can foster long-term relationships and generate recurring revenue, ultimately making them an invaluable part of any business model.
Personalization: How Technology Can Help?
Everyone loves to feel special—it’s part of being human. In hospitality, personalization has evolved from being a luxury to an essential standard. With the right technology to manage your data effectively, you can deliver those “wow” moments that guests won’t forget.
More than half of hotel chains are already using personalization features on their websites, booking platforms, and apps, and another 39% are planning to follow suit soon. They’re tailoring experiences to fit guest preferences perfectly.
Source: Deloitte
How does technology make it happen?
CRM Systems: They help you keep track of guest preferences, booking history, and special requests so you can offer services tailored just for them.
Loyalty Programs: Personalized rewards and offers show your guests that you value them, keeping them coming back for more.
AI Personalization: AI analyzes guest data to predict what they’ll love (from room upgrades to local recommendations) before they even ask.
IoT Gadgets: Smart room features like voice-activated assistants, or temperature controls adjust to your guests’ preferences, making their stay more comfortable.
With tech-powered personalization, you’re building loyalty and maximizing the lifetime value of every customer.
Our Case Study: Smart Hotel Management & Loyalty Program
For one of our clients, we created a smart room solution, complete with a custom IoT system. Guests can use a mobile app to control services, explore amenities, and find resort information-- with a special touch to their suite type. For the client’s entertainment business, we improved their legacy software by running a full IT and code check, fixing issues, and making the system better for customers.
Along with that, we developed a mobile app for the loyalty program, allowing businesses to effortlessly reward their customers and keep them engaged with exclusive benefits.
Our solutions not only helped the client with special experiences for guests; it also improved operations, cutting costs by eliminating inefficiencies. Here's what our experts shared:
"We transitioned away from ESB (Enterprise Service Bus) systems, which previously cost millions, and replaced them with more efficient, self-managed solutions. Similarly, we’ve implemented Device Farms that improved operations and saved resources."
Leveraging Software to Increase Upsell Opportunities
Here are some examples of tech tactics that will help your team sell more and introduce new offerings to existing customers, improve overall efficiency leaving your team grateful:
Dynamic Pricing Algorithms
For finance and marketing teams, manually calculating pricing by segment to introduce your clients can be incredibly challenging. AI-powered tools can strongly optimize these strategies by analyzing your database in detail.
Upselling via Apps
Boosting revenue in the hospitality business often comes down to personalized experiences. Imagine this: a guest books a room, and then your app suggests a spa package or a room upgrade at just the right moment. Later, it nudges them to book a dinner reservation or a guided tour designed to their preferences. With apps offering these personalized recommendations during and after bookings, you’re not just increasing your revenue per guest but also skyrocketing their experience. And you do it in a sustainable way, not by speculating, but by offering what your customers desire based on their previous experiences. It’s a win-win: seamless, helpful, and far from pushy.
Inventory and Resource Management Software
Making every resource count in your hospitality business is key. Inventory and resource management software allows you to effortlessly track everything from linens to room availability, ensuring nothing goes to waste. Having real-time insights to reduce overstock, avoid shortages, and optimize operations assists sustainably keep everything under control and know what you need to focus more. It helps maximize room occupancy by aligning bookings with available resources, ensuring every room and item is used effectively. This approach leads to smarter management, better guest experiences, and a noticeable boost to your bottom line.
Adopting these strategies not only optimizes your operations but also drives business growth. Ready to discover how technology can elevate your goals? We’re here to create a tailored solution for you.
Steps For Implementing a Customer Service Technology Solution
Improving customer service in hospitality doesn’t have to be a daunting task. With the right technology, you can smooth the path of your operations, speed up response times, and elevate the overall guest experience. Here’s where you can make it happen:
1. Understand Your Needs
Start by identifying the challenges your business is facing. Are you struggling to manage high volumes of inquiries, track customer feedback, or personalize the guest experience? Pinpointing your needs will guide you to the best solutions.
2. Pick the Right Tools
Choose technology that aligns with your goals. Look for solutions that are scalable, easy to use, and integrate effortlessly with your current systems. Options like CRM software, live chat tools, or a guest experience app can make a difference.
3. Equip Your Team
Technology is only as effective as the people using it. Train your staff to make the most of the new tools, so they can deliver exceptional service and resolve issues quickly. Confident, well-equipped staff creates happy, loyal customers.
4. Keep Improving
Once implemented, monitor how well the solution works. Are response times improving? Are customers more satisfied? Regular evaluations will help you fine-tune your approach and keep things running harmoniously.
Some Tech Ideas for Hospitality Businesses
CRM Software: Manage customer interactions and preferences.
Guest Experience Apps: Delight guests with personalized experiences right at their fingertips.
Amenity Management Systems: Simplify operations for everything from room service to facility bookings.
Live Chat Tools: Offer instant support and answers.
Social Media Management Tools: Keep customer interactions engaging and organized.
Integrating these strategies will not only improve your customer service but also deliver unforgettable customer satisfaction, loyalty, and, ultimately, your bottom line. Ready to take the next step? Book a consultation with our experts.
Conclusion
To wrap up everything we've discussed, customer satisfaction and experience are at the heart of hospitality. Retaining customers is more than just keeping them around—building strong, long-lasting relationships and consistently meeting their evolving needs. By understanding their pain points and offering personalized solutions, you can inspire loyalty and drive progress. With the right technology and continuous improvement, your business can stay ahead, let go of what no longer serves you, and keep growing.
At Intellectsoft, with over 17 years of experience in software development, our expert team is ready to help. We create everything from mobile apps to full-fledged portals and systems, leveraging the latest technologies like AI, Cloud, and Machine Learning. With deep experience in the hospitality industry, we’re here to craft personalized solutions that bring your business unforgettable customer experience and retain your valuable clients.
Ready to double your revenue and level up your customer retention strategy with personalized technology? Contact our experts, and we look forward to working hand in hand with you to build or revitalize the perfect app or system for you.
We have sent an email to acknowledge receipt of your request. In the event that you have not received our email, we kindly suggest checking your spam folder or alternatively, contacting us directly at info@intellectsoft.net
We will send a short email notifying you that we successfully received your request and started working on it.
Our solution advisor analyzes your requirements and will reach back to you within 3 business days.
We may sign an optional mutual NDA within 1-2 business days to make sure you get the highest confidentiality level.
Our business development manager presents you an initial project estimation, ballpark figures, or our project recommendations within approximately 3-5 days.
Request a Free Quote
4.9
Our rating on Clutch
5
Our rating on Business of Apps
We have offices in:
San FranciscoOsloNew YorkLondon
Contact usRequest a Free Quote
Thank you for your message!
We will get in touch with you regarding your request within one business day.
